Psychological principles of flood prevention education and early warning information dissemination

The terminal audience for flood prevention education and early warning information dissemination are individuals. Whether it is possible to convert defense common sense and early warning information into correct hedging behavior determines the success of propaganda and education and flash flood warning. This paper mainly adopts the principle of social psychology and reveals that the publicity education and early warning information dissemination is essentially a persuasion process for the terminal audience. Meanwhile, it analyzes the path of early warning information dissemination and the psychological stress response process transformed into risk aversion behavior, indicating that in order to achieve the correct risk-avoidance goal, the four elements of propaganda education and early-warning information dissemination(persuaders, information, channels, audiences) should be noted. Finally, the strategies of flood prevention publicity education and early warning information dissemination based on social psychology and years of flood prevention practice are proposed.